How to Write Words That Sell | Copywriting 101

How to write words that sell

So you want to generate sales online, but you don’t know how. You’ve heard that writing is a good way to sell things, but how do you write words that sell?

Copywriting. That’s the skill of How to write words that sell products. Some people have an aversion to selling, despite what you might think, it doesn’t have to be the sleazy, scammy experience that is normally associated with the art of selling.

A good way to overcome that aversion, if it’s getting in your way, is to think about it in a different way. Consider that, instead of trying to sell, you are in fact helping someone to make a good buying decision. After all, when you go shopping for anything, online or otherwise, you don’t think, “I’m going to go out and be sold something”, your thoughts are that you’re going to buy something, right?

So how do you how write words that sell in a way that feels natural and authentic to you?

First of all, consider what people are doing when they buy something? (Consider your own buying experiences.)

They are making a decision. A buying decision is a result of weighing two options: the pros and cons of keeping their money or spending it on your product or service. A buying decision also considers the amount of risk involved, and how much value we’ll get from our purchase. NB. Value includes but is not only the price.

In order for your copy to be effective, it needs to walk people through this decision-making process by presenting all sides of the equation as clearly as possible: The benefits and value of your product or service and the pros of keeping their money.

The best way I can think of doing this is by answering questions about your offer or idea, especially the difficult ones that most people might not want to talk about or be afraid of asking themselves. It’s like having an internal conversation with yourself—but in written form. Some examples might be:

  • “I need more traffic to my website.”
  • “I want to make more sales.”
  • “I need people to sign up for my email list.”
  • “I want people to know about my product or service.”
  • “I want people to feel a certain way when they come to my site.”

If you can provide answers to these key questions and highlight the benefits of your service/product and how it brings value to your prospect, you’re on the way to writing copy that sells.

Test & Measure

One of the most important things you must do when putting your marketing message together is to consider at the outset, how you’ll measure that results you’re getting. As you’ll probably know, while there are some fundamental concepts to follow, there are no guarantees on what will work and what won’t for your market/product or service. 

The only way to know for sure before you invest your the whole of your marketing budget on one idea, is to test it out on a small scale and measure your results. This way you’ll find out what works and what doesn’t. The idea is to tweak your content until you start getting the kind of response you’re looking for, at which point you can scale things up.

Remember, you should test and measure performance continuously as what works one day may stop working the next. 

Remember to treat your marketing like an investment, you should expect to see a return. Once you achieve this, your marketing is, in effect, free.

Testing your sales message works because the changes that perform best are often not what you expect.

You can test everything: different colours, different headlines, different product features, different pricing, and so on.

When testing hits a plateau, it’s time to rethink your strategy.

The video in this article is a learning event by John Crestani, on online marketing entrepreneur, focused on copywriting; the art of selling products. I hope that you find it both interesting & useful. 

DISCLAIMER: This video either has links to products or affiliate products so any purchases you make from the links clicked in this video will earn a commission.
Any results shown are not typical and do not guarantee you will achieve the same results.
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.


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